British American Tobacco: #LiftTheBan
I was tasked to create social media content that would raise awareness, educate the public and intercept conversation around the tobacco ban in South Africa. The end goal? To drive users directly to a petition site to sign their names in support of lifting the ban.
You can help #LiftTheBanSA and #SaveOurJobs! Sign the petition at https://t.co/fTcu4DGkv1 to help urge the ban to be lifted and save almost 300 000 jobs that are at stake.
β LiftTheBanSA (@LIFTTHEBAN_SA) July 21, 2020
Illicit cigarette trade is at an all-time high while tobacco farmers are left without income. Help #SaveOurJobs & the economy by signing the #LiftTheBanSA petition: https://t.co/fTcu4DGkv1 and retweeting to raise awareness. https://t.co/qZEoIQuoQP pic.twitter.com/DI03pEKhIe
β LiftTheBanSA (@LIFTTHEBAN_SA) July 30, 2020
We stand with every citizen who has lost their job because of the tobacco ban. Help #SaveOurJobs and livelihoods by signing the #LiftTheBanSA petition here: https://t.co/fTcu4DoJ6r pic.twitter.com/DyfGiy9wWV
β LiftTheBanSA (@LIFTTHEBAN_SA) July 28, 2020
Some respondents in the UCT study reported prices as high as R300 per pack of 20 or R3,000 per carton of 200 cigarettes. #LiftTheBanSA https://t.co/fTcu4DoJ6r #SaveOurJobs pic.twitter.com/XYeJ45V3Jf
β LiftTheBanSA (@LIFTTHEBAN_SA) July 27, 2020
Did you know that more than R35 Million in revenue is lost every day that the tobacco ban continues? Help save the economy from recession by signing the #LiftTheBanSA #SaveOurJobs petition: https://t.co/fTcu4DoJ6r pic.twitter.com/1g6vRPJCnv
β LiftTheBanSA (@LIFTTHEBAN_SA) July 26, 2020