Copywriter that's in love with words, married to sentence structure and committed to generating conceptual and creative content for websites, social media platforms, ATL and TTL content.
Sun International App Launch
I was the lead Copywriter for the launch of the Sun International Connections app which focused on how the app can connect you to a feeling, place or moment. The campaign ran across 10+ properties and we sold the concept to work for travel, hospitality and gaming.
Sun MVG Always On Content
Sun MVG is Sun International's loyalty rewards programme, and the ask was to develop content that would drive people to join. We did this through enticing, playful copy and visuals to match.
Sun International Billboards
PEP New Store Opening
The ask was to develop a toolkit and concept for all new store openings for the brand. We led with this visual device because it's familiar, easily understood and carries a positive feeling. Need a new store? We'll handle it. 😉
PEP Women's Day Campaign
The ask was to create a campaign that will highlight Women's Day with ladies denim and underwear as the focus products. The campaign also wanted to incorporate denim for the whole family. The messaging for this campaign was Fit for every kind of you to speak to how PEP has a outfit for every kind of woman. Whether you're a corporate girlie, stay at home mom or student — PEP has something for you.
PEP Valentine's Day Campaign
Love was in the air and PEP wanted a campaign that captured the essence of Valentine's Day while still showcasing their fabulous low priced range. We went with You'll love to tie it back to the sentiment of Valentine's Day and to create a golden thread in the messaging of our campaign.
PEP Baby E-Catalogue
The ask was to create an informative and engaging e-catalogue that's dedicated to baby products and speaks to new moms.
PEP Character range campaign
Create a campaign that focuses on promoting character track tops/bottoms for younger kids and babies.
PEP Father's Day Campaign:
Develop a concept that blends Father's Day messaging with puffer jackets for the family, ensuring the theme of family is central in our creative.
Woolworths Display Ads
Capitec website pages
Nedbank Social Content
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